Social Media Marketing
Buzz, buzzzzzz... can you hear it?
That's the sound of your current clients, potential clients and your competitors talking and socialising on the internet. Are you in on the conversation?
The biggest benefit for small business is that social media offers a pretty low barrier to entry (it's mainly time, not budget, you'll be spending), and gives you the opportunity to drive a heap of new traffic to your website (wait, you need one of those?) in a short period of time.
Top Reasons you NEED social media to be a part of your marketing plan...
- Your competition is doing it. I'm sure you're discovering companies that you didn't even know was your competition - until they started being mentioned by your customers, or appearing above your website in a Google search. Why are they showing up so high, you ask? They're most probably leveraging social media to build links to their websites and create brand awareness. You're customers know who they are now... which might not be a great thing for you, right?
- Your customers are using it. Regardless of how non-technical your customers might be - social media impacts their buying decisions. Social media's impact on traditional media is increasing on a daily basis. Newspapers, television, and radio, are realising that sites like Twitter are faster at breaking news than their traditional sources. This impacts which news is presented in a traditional sense as the news media is now watching social media outlets and republishing to the channels that your customers are used to seeing.
- More social = more search.
- More search = more customers.
- More customers = more business. After we do our initial searches for products and services using Google, we start looking for communities of likeminded people to get referrals or recommendations from. Your best customers are the ones that are passionate and want to have a conversation about you, your product, or services. You need to be there to have the conversation WITH your customers. Otherwise, they will have it behind your back. And if there's a complaint, and people are talking behind your back... you're not going to be in a position to respond and potentially save your brand's repution.
- It's a cost-effective distribution point. Social media is a way to reliably get your business message out to a group of people who want to hear what you have to say. When you have something good to share - you TELL them through your selected channels. And if it's really good, people will pass that message on...
Please contact us for more information on creating a social media marketing plan and putting it into action.