Defuzz Internet Marketing Services
There are many reasons why even the smallest of businesses can benefit from a web presence, but here are some key considerations:
- Visibility: With more and more consumers logging onto the web to research products and services, your business needs to be online to be found.
- Reach: With a website, you are no longer limited to a customer base that can walk into your shop. You may be located in Melbourne, but your customers can be in Madrid.
- Customer service: When customers can jump onto your website and easily find the information they want — when they want it — their satisfaction increases.
- Competition: A professional looking website can level the playing field for smaller businesses trying to compete with larger companies. If people can’t find you on the web, chances are they can find your competitors...
- Credibility: When you can point customers, suppliers, potential employees or even investors to a well designed website, it tells them you are serious about your business.
Defuzz can help make your online presence a success with the following services:
Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is the practice of optimising a website by improving internal and external aspects in order to increase the traffic it receives from search engines. This is helps to make a site and its content highly relevant for both search engines and searchers. Successful search optimisation helps a site gain higher search enginge positioning for relevant words and phrases. [ more ]
Web Design & Development
Web Design and Development combines many facets - from graphic design to web programming to accessiblity to search engine optimisation. There are hundreds of companies who will offer to build a website for you - some will be ridiculously cheap, and others hideously expensive. Defuzz builds affordable websites based on YOUR specifications, using two pricing schemes: templated or built-from-scratch. We're also more than happy to "re-skin" existing websites to keep them looking fresh. [ more ]
Social Media Marketing
From working with key stakeholders in your business to develop a social media marketing policy, to developing and implementing a social media strategy, our marketers know how to bring out your business' best on Facebook, Twitter and LinkedIn, amonst others! [ more ]
In a similar way to traditional direct mail marketing, email can be used to send messages, promotions and information to members of a mailing list. In comparison to direct mail, it is much cheaper to implement and it is possible to monitor exactly who has received the email, who has opened it and who has gone on to visit your website as a result. [ more ]
Defuzz knows that not everybody has the resources on hand to keep their websites up-to-date - many small businesses can't afford to employ someone to look after their web presence. Defuzz can come in and update your website either as a one-off, or you can hire us to be your eMarketing department... for a low monthly rate, which is a lot less than it costs to hire someone full time. [ more ]
Web Traffic Monitoring & Analysis
Driving web traffic to your website is essential for its success - monitoring the behaviour of this traffic can provide you with valuable insights, potentially meaning more sales for you. Defuzz recommends and uses Google Analytics, and can install and provide daily, weekly or monthly reports using this technology. [ more ]
Branding & Graphic Design
Defuzz has a qualified graphic designer on site - and outsources to a handful of proven local designers - for all your branding and design needs. From logo design to stationery to clothing designs (from an up-and-coming fashionista or two - we can recommend a printer as well!), we can create something fantasic for you. [ more ]
Local Area Internet Marketing
Defuzz is proud to support local small business, so we decided to use some of our own time to give a bit back to the community. The iShopLocal suite of websites is dedicated to finding hidden gems in the local shopping strips of Melbourne, Australia. Villages, Courts, Squares and Plazas are all covered, with more coming soon!
If your business isn't covered by one of the iShopLocal sites just yet, we'd still love to help you become more visible to your community... [ more ]