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Defuzz Internet Marketing Articles
Web Design and Development: What do users want?
What is Web Design and Development?
Web Design: A web site is a collection of information about a particular topic or subject. Designing a web site is defined as the arrangement and creation of web pages that in turn make up a web site. A web page consists of information for which the web site is developed. A web site might be compared to a book, where each page of the book is a web page.
There are many aspects (design concerns) in this process, and due to the rapid development of the Internet, new aspects may emerge. For non-commercial web sites, the goals may vary depending on the desired exposure and response. For typical commercial web sites, the basic aspects of design are:
- The content: the substance, and information on the site should be relevant to the site and should target the area of the public that the website is concerned with.
- The usability: the site should be user-friendly, with the interface and navigation simple and reliable.
- The appearance: the graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.
- The visibility: the site must also be easy to find via most, if not all, major search engines and advertisement media.
So what do users want?
The primary reason someone will visit a website is to get information or learn more about you, your products and the services you provide. Easy navigation is essential to keeping visitors on your website. Provide plenty of links on your homepage - including a clear main navigation menu! - as this gives visitors an overview of your website's content. Provide links to your homepage and the primary sections you want people to visit, such as your order form, contact page, and products on every page.
A slow web site will cost you money and can drive prospective clients to your competition. Visitors won't want to wait more than 10 seconds for your webpages to load. Defuzz can optimise your website so that it will load faster. Contact us for more information.
Make sure all links are working! Nothing is more annoying to a website visitor if they think they have found the information they're looking for, only for the link to be broken, or the page not found.
Make your webpages easy to read. An easy-to-read, professionally designed website can maximise the number of visitors to your site, which can increase your sales.
Defuzz provides affordable expert web design and development services, specifically aimed at small businesses.