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Defuzz Internet Marketing Articles
Search Engine Optimisation: Why promote?
What IS Search Engine Optimisation (SEO)?
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimising a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Search engine optimisers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimise.
Search Engine Optimisation is important because each day more websites are added to the internet, and those may be more "relevant" to search engines than existing sites, meaning that these existing sites get pushed further down the search engine rankings.
If you optimise your site, and track it's progress and that of your major competitors, you should be able to maintain a decent search engine ranking - and with more and more users heading straight to Google to search, this can only be good for business!
Frequently Asked Questions
Will my search engine listings always remain high?
It depends - if anybody ever promises you that they will, beware! If you are in a relatively uncompetitive field then chances are that you will enjoy your high rankings longer than those in a very competitive field. The search engine algorithms may also change which can have a dramatic impact on your ranking. Also bear in mind that once you get the top listings, you are more likely to be copied by your competition.
Once I've optimised how long will it be before I see results?
Each search engine and index has its own timetable for indexing your site. Results can be seen anywhere from 1 to 8 weeks. Paid inclusion and directory fees typically guarantee a quick turnaround. Human-indexed directories can depend on volume and the quality and relevance of your submission.
How do I keep my website in the top 10?
Search Optimisation is an ongoing process. Monitor your position or rank. Review, Revise, and rework your link strategy. Or hire Defuzz to do it for you.